Times are changing. The iPad is replacing the old newspaper that our fathers loved to buy on Sunday morning while a staggering number of new online publications see the light every day. The Net is invaded by digital aliases of glossy magazines and thanks to all these independent publications the press has never been so creative as today. At only 22 Sarah Diouf is the founder and creative director of the online magazine GUBHAR, a multicultural fashion magazine that has taken the french web by storm. Through a monthly publication packed with sleek fashion editorials Sarah Diouf has achieved to create a large online community and to fill a gap in the fashion magazine panorama with a publication that reflects the multicultural streets of today’s international cities.
WHEN DID YOU START GHUBAR AND WHY DID YOU DECIDE TO LAUNCH A MAGAZINE?
GHUBAR was created in 2008, and the first issue came out in January 2009. I created this magazine because I realized there was no fashion & arts magazine showing real diversity in terms of choices of models and subjects. The message I wanted to deliver through Ghubar was “come as you are, there is a place for you”.
HOW DO YOU MAKE EACH ISSUE?
Once the main editorial line is decided, fashion and beauty editors submit their editorials and content directions. Then the styling work is on.
We start pulling from showrooms and setting everything up to shoot. All the content is sent to me and I start working on it with our graphic designer.
Once the issue is wrapped, the whole content is sent to the webmaster who puts it online. And it starts again.
HOW WOULD YOU LIKE THE MAGAZINE TO BE IN THREE-YEARS TIME?
I want GHUBAR to be THE global online reference for fashion and art’s worldwide emerging talents.
WHO IS THE READER OF GHUBAR?
The GHUBAR reader is an open minded person, and a true beauty lover.
WHAT ARE THE FUTURE PROJECTS FOR THE MAGAZINE? DO YOU WANT TO STAY ONLY ONLINE OR DO YOU PLAN TO GO TO PRINT?
We have a lot of projects we are currently working on, among which the (alternative) Ghubar Model Management agency, our two years anniversary event, and a few others we will let you know about very soon.
For now, we are going to stay online. It’s our choice. If we ever decide to print, we would like to come up with something new, unique and precious. A very special version of Ghubar people will keep and still look at in few years with pleasure.
Read GHUBAR online or follow it on Twitter and Facebook.
Interview by Frankie AJ, Photographs courtesy of Sarah Diouf
WHY IS GHUBAR DIFFERENT FROM OTHER MAGAZINES?
GHUBAR stands for Difference. Because this more than anything describes the era we live in, the magazine is built around multiculturalism.
HOW MANY COLLABORATORS DO YOU HAVE?
I have a team of 10 people who are respectively helping with the editing, styling, production and development of the magazine. They are all amazing and I am so proud and happy to work with them.
WHAT IS A TYPICAL DAY IN THE LIFE OF THE EDITOR-IN-CHIEF OF GHUBAR MAGAZINE?
Well, there is no real typical day. But I generally wake up at 8/9. I check my emails, my schedule of the day and make some calls.
Most of the time it’s about meeting with stylists, designers, photographers and/or members of my team and to attend cultural and fashion events. And when I am done with all that I go back to work on the magazine.
Nevertheless I also do what a 22 year-old girl does : shopping, hanging out with friends, and go to the movies.
From the We Are Next online Magazine